Fri. Sep. 16, 2011 Digitas campaign enlists YouTube’s FreddieW to pitch for Samsung smartphone
Digital marketing firm Digitas has enlisted to YouTube.com star FreddieW to help market a new Samsung smartphone specially designed for those who enjoy video gaming and online videos. FreddieW has elicited much comment among YouTube enthusiasts for his viral videos, particularly among consumers between 18 to 34. That’s the same audience that Digitas client Samsung is courting with its new Galaxy S II smartphone. FreddieW’s Samsung video? It’s so soft sell you may not know it’s a commercial until the end. Fenway, Harvard building projects get city okay to move forward
Harvard University plans $100 million school building in Allston near Charles River that will include classrooms and dormitories. In Fenway area, developer Steve Samuels is adding to his portfolio of new buildings on Boylston Street with large mixed-used complex that will include a Target department stores. Samuels is also looking to start a second building nearby on Brookline Ave. Harvard Business Review has a new editor
Harvard Business Review Group said today that Amy Bernstein will be the editor of its Harvard Business Review magazine. Currently a vice president at ManpowerGroup, Bernstein will report to Harvard Business Review Group editor-in-chief Adi Ignatius, who oversees the group’s three areas of specialization: the magazine, its book publishing, and digital content. The Harvard Business Review publishes the Harvard Business Review magazine in print and digital formats and publishes several dozen books annually on business and management topics. Steward Health Care, Tufts Health Plan unveil small business insurance product
Steward Health Care System LLC, a network of community hospitals in Eastern Massachusetts, and Tufts Health Plan today announced the creation of Steward Community Choice, an insurance product that they claim will cut costs for small businesses. According to Steward, Steward Community Choice will be priced up to 30 percent below current market rates. Steward chief executive Ralph de la Torre said: “Small businesses have been crippled by the constantly escalating cost of providing health insurance to their employees.” Marketing firm HaloEffect launches in Boston
Two local marketing veterans, Tom Schneider and David Abend, have launched a new Boston-based marketing firm called HaloEffect. According to Schneider and Abend, early HaloEffect clients include the Sokolove Law and Nuance Communications, which is perhaps best known for its Dragon brand of speech-recognition software. HaloEffect is also doing work for Groupon, a daily-deal company that offers online coupons. Logan getting a new $140m baggage screening system
Logan airport is getting a new $140 million baggage screening system, replacing the first system in the US to screen every piece of checked baggage via conveyor belt. The updated equipment and consolidated screening rooms will allow bags to pass through more quickly, officials said. The project will be funded with $68 million from the TSA for an upgraded baggage belt system and centralized screening, and $22 million from the Massachusetts Port Authority to renovate and build new screening rooms. Cresset buys Seaport District building for $7.3m
The developer of the Liberty Wharf restaurant-and- office complex in the Seaport District has planted another flag in the neighborhood, purchasing a nearby office building where it is exploring a new development project. Cresset Development purchased a two-story, 74,000 square foot office building at 411 D St. across from the Boston Convention and Exhibition Center. The building was formerly the headquarters of Bowne Inc. of Boston, a document preparation service. The sale price was $7.3 million, according to public records. Cresset is considering construction of new office and lab space, or housing. Mass. supermarket chain dumps self-serve lanes
A Massachusetts-based supermarket chain is doing away with its self-service checkout lanes, saying they haven’t been able to replace the friendly human cashier. Big Y says the self-serve lanes will be phased out and more standard service lanes added. The chain opened self-serve lanes in 2003 as a way to speed up checkout and save money. But it found checkout times actually lengthened as customers grappled with bar codes, coupons, and payment methods. JetBlue’s Barger to address BC’s Chief Executives’ Club of Boston
JetBlue Airways CEO Dave Barger will address a lunch of the Boston College’s Chief Executives’ Club of Boston next week. JetBlue is the largest carrier at Logan International Airport. Barger is expected to give his analysis of changing strategies and trends within the airline industry. JetBlue is also the major sponsor of the JetBlue Park in Florida. An 11,000-seat replica of Fenway Park, JetBlue Park will be the spring training home of the Boston Red Sox starting in 2012. Citizens Bank-Dunkin’ redux: Open a bank account, then have a cup of joe and a donut
Citizens Bank said today it has opened a full-service branch inside a Dunkin’ Donuts in Cambridge, roughly two years after opening the first branch of this type in a Dunkin’ Donuts in Bellingham. According to Citizens, both its bank brand and Dunkin’ are all about convenience. The Cambridge location is at 808 Memorial Dr. The bank branch features three teller windows and a full-service ATM as well as two private offices. American Superconductor charges Chinese wind turbine maker with industrial espionage
American Superconductor Corp. said it is seeking civil and criminal penalties against a Chinese wind turbine maker, charging the company hired a former American Superconductor employee to steal its technology. In a regulatory filing, American Superconductor said it has filed suit in China and is in process of filing criminal complaints against Sinovel Wind Group Co., once American Superconductor’s biggest customer. The Devens company said it discovered the corporate espionage through an internal investigation and a criminal investigation by Austrian authorities | 
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