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Wed. Apr. 11, 2012 Rockport hires supermodel Erin Wasson to pitch its fall shoe line A new campaign from Rockport features supermodel Erin Wasson. Titled “Day in the Life,” the campaign follows Wasson through a typical day in her life as she conveys the marketing message that Rockport’s fall line of footwear is as stylish as it is comfortable. Once known for sensible shoes, the brand is intent on building its “fashion credibility.”	Advertisement
City, business leaders launch website to promote the South Boston waterfront Mayor Thomas M. Menino and business leaders on Wednesday launched a new web site promoting the South Boston waterfront, an area that has attracted an array of new businesses and residents in recent years. The new site, bostonsnewwaterfront.com, is designed to help people navigate the fast-growing waterfront and learn about new restaurants, special events and other attractions. The site features a calendar to advertise upcoming concerts, coffee hours, cocktail parties, and a wide array of other events.
AIM will honor Brockton High School Associated Industries of Massachusetts, a group of Bay State employers also known as AIM, will honor Brockton High School with its 2012 John Gould Education & Workforce Development Award at AIM’s annual meeting next month. It is the first time that the award has recognized a public school. Brockton High School is being honored for “its outstanding and sustained success in meeting the challenges of urban education,” AIM said.
Rosengren says US money funds pose risk to financial stability Money-market funds in the US may be taking excessive risks that pose a threat to financial stability by holding European debt whose value could decline if the region’s crisis worsened, said Federal Reserve Bank of Boston president Eric Rosengren. “A significant source of the credit risk in many prime money market funds over the past year has been the large exposure to European banks,” Rosengren said Wednesday.
Springpad releases a new version of its Web notebook The latest app for digital diarists comes from Boston’s Springpad, a four-year-old tech company that released a new version of its Web notebook of the same name on Wednesday. Springpad lets its users -- there are 3 million of them -- create digital notebooks out of their own to-do lists, memos, or musings, and collect and organize info from the Web, such as movie reviews or restaurants listings, into separate categories that are searchable and sharable online.
Thermo Fisher Scientific opens demonstration center in South Korea Thermo Fisher Scientific Inc., the Waltham-based maker of laboratory instruments, said Wednesday that it has opened a demonstration laboratory and training center in Seoul, South Korea. Expansion in emerging markets is a key component of the company’s strategy, and Thermo Fisher Scientific took a similar approach to establishing its presence in other emerging markets such as China and India. The company currently has nearly 100 employees at its two facilities in Seoul.
Saucony launches new phase of ‘Find Your Strong’ campaign Saucony, an athletic footwear and apparel brand with headquarters in Lexington, is getting ready to kick off a new social media phase of its “Find Your Strong” marketing campaign as runners prepare for next Monday’s Boston Marathon. According to Saucony, its Find Your Strong project “invites runners to share their personal strong story --mental, physical, spiritual and emotional -- while connecting with others who share the similar passion of running.”
OneUnited says Charles Street AME parent controls church’s assets OneUnited Bank this week filed motions in the bankruptcy case of the Charles Street African Methodist Episcopal Church in which it alleges that the AME parent organization controls the church’s assets and has financial responsibility for its nearly $5 million in delinquent loans.
Bain Capital prepares to raise new $8 billion fund Bain Capital is preparing to raise a new private equity fund that will be smaller than its last fund, at $6 billion to $8 billion, according to a person briefed on the plans. Boston-based Bain has been planning for its eleventh fund in the heat of the media spotlight as its founder and former chief executive, Mitt Romney, runs for president. The firm’s last global fund, Fund X, was $10.7 billion, plus $2 billion more in co-investments.
Vertex paid its outgoing chief executive Matthew Emmens $13.3 million last year Cambridge biotechnology company Vertex Pharmaceuticals Inc. paid its departing chief executive, Matthew W. Emmens, total compensation of $13.3 million last year, down from the $14.9 million pay package he collected in 2010, according to a regulatory filing Tuesday. The filing said Emmens’ compensation in 2011 included a salary of $1.1 million, an incentive plan payment of $3 million, and stock and option grants totaling $9.1 million. Emmens stepped down on Feb 1,.
Mansfield developer Michael David Scott, under indictment for mortgage fraud, surrenders his real estate broker’s license to the state A Mansfield developer and real estate broker awaiting trial on federal mortgage fraud charges related to a string of foreclosed properties in Dorchester and Roxbury has surrendered his Massachusetts real estate license, the state Division of Professional Licensure said Tuesday.
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