Boston ad agency Hill Holliday is rolling out a new campaign for Merrell, a footwear brand known for rugged outdoor shoes that are suitable for such al fresco pursuits as trail running. The title of the campaign is “Connect to Your World,” and it is scheduled to run in about 150 countries. The marketing is specifically tied to M-Connect, the brand’s new line of outdoor workout shoes and apparel. Boston Cab Dispatch Inc. and EJT Management, two local cab companies, said they filed a lawsuit Monday against Uber Technologies Inc., a company whose mobile app enables consumers to summon a hired car without needing to hail a taxi cab. An attempt to reach San Francisco-based Uber was not immediately successful. Last year, Uber’s CEO said his company’s app is disrupting a business not used to change. Yankee Candle Co Inc , the large scented candle company headquartered in Deerfield, is being prepared for a sale by its private equity owner, the Reuters news service is reporting Tuesday. Reuters cited “three people familiar with the matter” as the basis of its report. Yankee Candle was was acquired by Chicago-based buyout firm Madison Dearborn Partners for $1.6 billion in 2006. The company said it does not comment on rumors. Shire HGT of Lexington will look to help develop a therapy to treat a rare eye disorder in infants, thanks to an acquisition by its Irish parent company. Irish drug company Shire PLC said Tuesday that it has acquired a Swedish company with promising therapy for a rare eye disorder. Shire operates its Human Genetic Therapies division, known as Shire HGT, from a $500 million campus in Lexington. The acquisition will allow Shire HGT to enter a new therapeutic area – neonatology. The number of Massachusetts single-family homes put under agreement in February edged up slightly on a year-to-year comparison basis, the Massachusetts Association of Realtors said Tuesday. Stormy weather and a comparatively small number of homes for sale may have been factors behind such a modest gain, the association said. According to the association, 3,075 homes in the Bay State were put under agreement last month, up 1.1 percent from the number in February 2012 Biogen Idec Inc., a Weston biotechnology company known for its multiple sclerosis drugs, said Tuesday that it is seeking regulatory approval for a long-lasting treatment for hemophilia A, a rare inherited disorder that impairs blood clotting. Current treatments on the market can require a patient to get three or four injections a week. The hope for Biogen Idec’s treatment is that a patient would need only one or two injections per week. If approved, the treatment would be the first major advance for hemophilia A patients in more than two decades. Mayor Thomas M. Menino is giving a 60-day extension to street vendors in Downtown Crossing after the pushcart operators fought back with a lawsuit and online petition to let them stay in business. The complaint filed Monday against the City of Boston and the Downtown Boston Business Improvement District accuses officials of breaking promises to let them operate through this year and seeks and injunction to prevent them from getting kicked out. The suit comes days after the Downtown Crossing business group confirmed it would not continue the pushcart program after permits for the 27 vendors expire at the end of March. | | |
No comments:
Post a Comment